ConAgra Foods Shows ``There's More in Store'' with Variety of Innov

ConAgra Foods Shows ``There's More in Store'' with Variety of Innovative Products That Connect with Individual Consumer Needs

    Business Editors/Food/Beverage Editors
    FMI Show 2005

    CHICAGO--(BUSINESS WIRE)--May 2, 2005--

    With Consumer as Its Compass, One of Packaged-Food Leaders Unveils
    Innovative Products, Marketing and Sponsorships at FMI that Connect
    with Consumers' Lifestyle Needs and Choices, Drive Retail Sales

    ConAgra Foods, Inc. is showcasing its wide variety of innovative food products, marketing programs and platforms at the 2005 Food Marketing Institute Show in Chicago May 1-3, demonstrating that there is indeed "More in Store" for consumers and customers of one of the world's leading packaged food companies, which continues to enhance the product offerings of its many trusted brands, and deepen their appeal to consumers by connecting with their lifestyle needs and choices.
    At this year's premier food-products convention, ConAgra Foods is spotlighting:

--	Innovative product lines and extensions to meet consumers' demand for a greater variety of food choices with great taste, convenience and nutrition to satisfy their individual mealtime needs.
--	Marketing and sponsorship initiatives that help the company and its brands better connect with consumers where they live, work and play.
--	Expertise and capabilities that enhance its efforts to understand and anticipate the changing tastes and trends shaping the decisions consumers and customers make as they set the table for what America eats.

    "At the 2005 FMI Show, we're demonstrating our ability to evolve and enhance the power of our brands with innovative products that satisfy consumers' desire for more variety and taste, along with marketing programs that support our retail customers and connect with consumers' lives," said Dennis O'Brien, president and chief operating officer of ConAgra Foods Retail Products. "Above all, our focus on consumers drives the way we think and act as a company."

    Innovative Products: Unmatched Variety and New Organic Offerings

    On the new product front, ConAgra Foods is announcing that two of its flagship brands - Hunt's(R) and Orville Redenbacher's(R) - will introduce organic varieties later this year. Hunt's intends to bring a line of six new Hunt's Organic tomatoes products to retailer shelves in September. Orville Redenbacher's will introduce its Butter-flavored Organic Microwave Popcorn this fall.
    At FMI, ConAgra Foods also is highlighting the unmatched breadth of its trusted brands, which offer a variety of innovative product-line extensions and packaging to meet consumer demand for flavor, taste, convenience, nutrition and value. Among the products unveiled are Banquet(R) Crock-Pot Classics(TM) line extensions, Banquet Microwaveable Pot Pies, Banquet(R) Dessert Bakes(R) "no-bake" desserts, Butterball(R) Extra Thin Sliced Turkey in Ziploc(R) Packaging, Pepperoni-flavored Slim Jim(R) meat sticks, Orville Redenbacher's Smart Pop!(R) Kettle Corn Mini-Bags, new Healthy Choice(R) meals, and new Kid Cuisine(R) offerings.

    Marketing Programs Connect with Consumers' Lives

    At the trade show, ConAgra Foods is emphasizing the role innovative marketing and sponsorship initiatives can play in connecting with individual consumers' needs and increasing the relevance of its brands and products to their lives. In particular, these programs are reaching consumers where they live, work and play.
    At FMI, ConAgra Foods is highlighting several marketing and sponsorship programs designed to generate traffic for retailers by connecting with consumers where they live, work and play. These include:

    -- A Hebrew National(R) campaign that builds on the trend towards
    kosher products, and focuses on satisfying the surging
    consumer passion for Hebrew National kosher beef franks during
    the upcoming summer grilling season. During FMI, Chicago Cubs
    legend Ernie Banks will help launch the summer campaign and
    sign baseballs, while mobile hot dog stations distribute free
    Hebrew National hot dogs on the show floor.

    -- The summertime activation of the company's multi-year
    sponsorship agreement with Six Flags Inc.'s 28 U.S. theme
    parks. The popular Slim Jim brand is adding its name to some
    of the country's favorite extreme roller-coasters and Orville
    Redenbacher's is adding its name to Six Flags family theaters.
    Menus at the theme parks will feature many familiar ConAgra
    Foods brands, including Armour(R), Hunt's and Orville
    Redenbacher's. In addition, a major promotional campaign this
    summer for Van Camp's(R) will feature a Six Flags-first -
    lifetime family passes to any Six Flags theme park. At FMI,
    Slim Jim stilt walkers will make daily appearances to promote
    the brand's "100 Days of Summer" "extreme" product-sampling
    campaign.

    -- Healthy Choice "Green is Good" in-store marketing campaign
    showcases the great taste and variety consumers have come to
    expect from the brand with its distinctive green packaging.
    The campaign engages consumers across the supermarket with new
    varieties of Healthy Choice dinners that embrace the latest
    culinary trends and product innovations, along with an
    irresistible variety of Flavor Adventures, ice cream novelties
    and microwaveable soups to delight the palate.

    Keeping a Finger on the Pulse of Consumer Trends

    At FMI, ConAgra Foods is also underscoring the importance of understanding and anticipating consumer tastes and trends. For example, its Nutrition and Culinary Centers of Excellence help the company ensure products meet responsible nutritional standards, and track consumer taste trends to integrate them into product lines. Its Consumer Insights expertise helps it stay on top of shopper preferences and trends.
    These capabilities, along with its new products and product extensions, marketing initiatives and sponsorship programs, serve to highlight there is simply more in store at ConAgra Foods.

    About ConAgra Foods

    ConAgra Foods, Inc. (NYSE:CAG) is one of North America's largest packaged food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: ACT II, Armour, Banquet, Blue Bonnet, Brown 'N Serve, Butterball, Chef Boyardee, Cook's, Crunch 'n Munch, DAVID, Decker, Eckrich, Egg Beaters, Fleischmann's, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry Farm, La Choy, Lamb Weston, Libby's, Lightlife, Louis Kemp, Lunch Makers, MaMa Rosa's, Manwich, Marie Callender's, Orville Redenbacher's, PAM, Parkay, Pemmican, Peter Pan, Reddi-wip, Rosarita, Ro*Tel, Slim Jim, Snack Pack, Swiss Miss, Van Camp's, Wesson, Wolf, and many others. For more information, visit www.conagrafoods.com.

--30--HB/ms*

CONTACT: ConAgra Foods, Inc. Chris Kircher, 402-595-5392 Chris.Kircher@conagrafoods.com FMI Booth #1266 or Garth Neuffer, 402-595-5376 Garth.Neuffer@conagrafoods.com FMI Booth #1266 www.conagrafoods.com

KEYWORD: NEBRASKA ILLINOIS TRACK INDUSTRY KEYWORD: ADVERTISING/MARKETING SUPERMARKETS FOODS/BEVERAGES RETAIL TRADESHOW PRODUCT SOURCE: ConAgra Foods, Inc.

Copyright Business Wire 2005